THE TOP 7 STRATEGIES YOUR BUSINESS NEEDS TO USE TO COMPETE ON SOCIAL MEDIA
Arguably social media is one of the greatest tools that have ever been gifted to mankind especially to marketers who want to grow their brands and reach bigger audiences. But with every great opportunity that comes, there is a clear strategy needed to maximize it. Anybody can be on social media, and anyone can have a desire to maximize it, but only the ones who have a clear strategy will enjoy its benefits. In this short report I would like to help you by giving you 7 things that if done well will make your business a power house on social media that cannot be ignored.
The strategies in closed cover all the social networks from the most common like Facebook and YouTube to the niche type like LinkedIn and Pinterest. This report is an extract from The Complete Social Media Managers Training Course found on https://www.yovarsity.com/ that can teach you how to grow and manage social media for any business of any size.
The course teaches you how to
Not only that but the course will also teach you how to run social media like a social media marketing agency, which means you can start one as another source of income. The course awards a certificate upon completion.
For a full preview of the course Click here
The social media landscape is quite unique and has the following attributes that need to be recognized in order for you to flourish when using it. It consists of the following attributes:
For your organisation to succeed on social media, you have to be very clear on what your goals are. What do you want to achieve with social media? The idea is to align social media objectives with your overall company vision, mission and marketing strategy?
Here are a few ideas on how the top brands all over the world use Social Media. They will give you an indication of what your goals should be.
NB: Focusing on all points at the same time may result in a strategy that is too wide and not focused.
You need to be clear on whom exactly you want to reach. There are over 4billion people active on the various social media platforms put together, but obviously not all of them are your ideal audience. The idea is to create interactions and conversations with the people whom are most likely to buy from you. Without clearly defining your target audience, there is high risk of lots of social media activity with little returns.
Start by developing customer profiles that will help you know them inside out:
Here are a few questions you need to ask yourself.
Are your clients B2B or B2C? (business to business or business to consumer)
Who exactly are your customers and what specific problem are you solving for them?
Here are a couple of different sources to gather buyer profile data
Depending on whom your target audience is, some social media platforms maybe better suited for those type of people than others. Determine where these people like to socialize and stalk them.
Pick two or three sites -- preferably the ones that are used most often with your audience. Just because a network has billions of users doesn’t mean it will have a direct contribution to your brand’s objectives. Instead of trying to be everything to everybody, focus your efforts on networks that hold the key to your target audience and objectives. Each network has its own strengths and weaknesses, and each social media marketer should carefully pick and choose which networks they want to take advantage of.
Consider these attributes in the info graphic below.
Content strategy is what brings your company to life. You will need to plan the type of content you will post to your various channels / How often will you post content/ Who will post content/ Will you schedule posts or you will post daily / How will you promote it?
A good idea will be to setup an editorial calendar (when to create content) and a social media content calendar (when to post content)
What tone of voice will you use? People respond to people who sound like them as we are all tribal, at heart.
Make your brand human- put some faces to the brand
Identify three characteristics you want your brand voice to embody. Keep these in mind when creating your content, coming up with your social media post copy and responding to Fans.
These "brand voice" characteristics should resonate with your target market:
If you're targeting young people, use a lot of images and visuals that involve influencers and role models.
Listen, Engage and interact
Listen first before engaging to make sure you understand the feel and tone. There are millions of messages being sent across social channels every day, and some of them are about your brand. You need to setup systems to monitor the networks. Below are some ways you can monitor social media to identify larger business opportunities for your brand.
People mentioning your brand on social can sometimes be the highest quality leads you can drive. They know your product/service and have an interest in reaching out to you. Engage with them, foster that relationship and potentially create a brand advocate.
If the mention was negative, showcase your social customer care and prove that you are listening.
Look out for the keywords that your brand is associated with on social. Conversations about these present opportunities for you to join conversations. Take note of the hashtags people use in these conversations and the influencers who drive the conversations that you can begin to build relations with.
Pay attention to your competition. Social media can give you insights into your competitors’ marketing plans and help you identify gaps in your product or service.
Social mention: http://www.socialmention.com/
Social Mention monitors and aggregates data from social networks, like Digg, YouTube, Facebook, and Twitter. It identifies all mentions of a specific keyword, and offers a great insight into brand discussion and interactions – all in an easy to understand visual format.
If you want to track your brand’s mentions across various social media platforms, a nice option is Mention. With this tool, you can set up alerts and monitor multiple sources in real time. You can reply to mentions from within the app too, which is convenient.
While most people use Hootsuite to schedule social media posts, it can also be used to track brand mentions. In addition, you can also track specific keywords and phrases across all of your social media streams, including Facebook, LinkedIn, Google+, Instagram, and Twitter.
Twitter provides an advanced search option that can be used for brand, keyword and even phrase monitoring.
Engage and interact.
Success is not success unless it is measurable.
Establish the metrics by which you'll measure social media success?
Use an analytics or measurement tool to track these metrics?
How often will you analyse your results?
Change your strategy in response to these results?
You can measure your progress using KPIs (key performance indicators) for example
"7 Social Media Metrics that Really Matter - and How to Track Them" by Sarah Dawley.
Well that's it from us, we are also interested in knowing what you think are some of the strategies businesses need to use in order to be effective on social media.
Don’t forget to check out The Complete Social Media Managers Training Course and see for yourself if its what you need to take your social media to the next level.
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